The Tech-Giant Google has planned to revamp the Play Store Algorithm with the help of new artificial intelligence or AI technology under the leadership of Sameer Samat. The goal is to assist the Android developers in the growth of their business as the app economy slowly reaching the saturation.
Now let’s have look on a brief overview:
Formerly known as the Android market, now the Play Store has been launched by Google since 8 years.
From that year onwards the Android OS continues to achieve a huge number of user base and still now the most prevalent operating system in the market.
Hosting 2.5 millions of apps the Android is gradually reaching the point of saturation. Keeping that in mind Google now planned to revamp the Play Store with more new features to help the developers grow their business.
Here’s the plan of action:
The main idea is to incorporate the latest artificial intelligence or AI technology with Play Store.
To be more specific, the intention is to reconstruct the algorithms of Play Store recommendations with the help of AI, so that it can learn more about the user’s behavior and intentions.
With that the tech giant Google also wants to expand and enhance the support for various payment methods on the Play store; which means not only the expansion of new payment methods but also an increased and better version of present payment support system.
How is the new Play Store going to help?
The major work of all the algorithms that run behind Google is to understand the user’s intent effectively. In order to present adequate and relevant result understanding the user’s behaviors is very crucial.
The artificial intelligence will more likely to help Play store has a clear understanding of its users.
The new version, once completed will certainly help in giving better results to the users by understanding their needs and choices.
Additional to this Google has also announced in the Playtime Conference in San Francisco, California, a various new developing tools which will aim to help app makers in monetizing and improving their business adequately.
Google also included a major feature for the start-up developers. According to Google, on the play store the subscriptions are the fastest growing business models.
So the developers will soon get the chance to offer their new subscribers introductory subscription promos which are a subscription discount for a limited time period.
Pre-registration and Early Access Programs are also in the ‘expand list’ of Google. Along with that, the Indie developers will be getting an uninterrupted additional support from Google through the Indie Corner which is accessible to all the approved applicants.
Google as usual aiming at better customer support, lastly announced a set of new beta APIs which will be designed for helping developers to point out users who have registered for the refund.
Source: Indian Express ,
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