CLAYTON - It's trash day in Clayton, and it seems like everywhere you look are blue recycling bins.

"Everyone in this town has basically become more environmentally aware, we're becoming greener," says Clayton environmental officer Joe Abate.

But the town's efforts are not just some tree–hugging trend, people here are actually being rewarded to recycle.

It's called Recycle Bank, a Philadelphia based company that is dramatically converting South Jersey towns into super-recyclers by helping them establish incentive-based recycling programs.

"Our town has seen its tonnage of recycling go up by 85 percent," says Abate.

When trucks come to pick up the recyclables they weigh the contents then use a chip to transfer that information to a computer server that converts rubbish into rewards.

At Barbara Ann's Dowtown Café in Clayton, customers can use their reward points in the form of a "10 percent off" coupon.

"We get at least probably 5 of these a day," says waitress Mary Beth Longona.

Owners say the recycling program is good brand-recognition for their business and their customers get some satisfaction biting into their reward.

"For the most part people are proud to use it, I mean they're doing their part," says Longona.

And it's not just local businesses that are in the program; many national retail chains are onboard, including giving discounts on groceries.

And perhaps the best part of this program you don't have to sort out the recyclables, before you take them up to the curb.

The Atlantic County Utility Authority is considering Recycle Bank but individual towns and even sections of towns can sign up on their own.

Several towns in Gloucester, Camden and Salem Counties currently use the program.

To learn more about Recycle Bank visit their website at www.recyclebank.com