The Apple Music will be completely streaming upcoming documentary on an iconic 808 drum machine which is pivotal in an evolution of both the electronic music and hip hop. Apple has negotiated the deal with creators of 808 the documentary about seminal Roland TR-808 drum machine for selected streaming rights through the Apple Music.
The documentary will appear on the Apple’s music service first, on December month 9th; the company announced this week on its official beats one YouTube channel before it becomes accessible elsewhere.
808 tracks a monumental impact a drum machine has had on the modern music, in spite of being discontinued in the 1980s, with the artists as varied as the Pharrell Williams, David Guetta, Phil Collins, and Lil’ Jon singing its praises on the camera. The movie premiered originally in the year 2014 and has shown at the film festivals since, but the Apple’s streaming deal offers it exclusive access to the hip bit of musical history.
There is the other Apple connection, too 808 is narrated by the Beats 1 DJ Zane Lowe. Exclusives are the hook for the Apple’s music streaming platform, and while that is traditionally focused on the new album releases, it also includes video, too.
According to the CNET Report
CNET reports that the documentary entitled 808, which is the first premiered back at the SXSW Film Festival last year, will be making its debut for a much wider audience on December month 9, 2016, through the Apple Music.
The documentary concentrates on the iconic TR-808 drum machine, and how it has impacted the development of music since its conception. As noted in a brief video promo a TR-808 electronic rhythm composer jumpstarted the music revolution that continues to reverberate through different types of genres to this day.
From Afrika Bambaataa’s “Planet Rock,” to rap, Rand B, and electronica, the 808’s drum and the bass sounds influenced and inspired music producers for more than 3 decades.
808, is a heart of a beat that modified music. This is an acclaimed documentary that the chronicles the incredible legacy of the TR808 drum machine will be exclusively available on Apple Music December month 9th 2016. Discover the iconic records, artists and offers influenced by 808’s unique beats and determine the secret behind its sudden discontinuation.
Narrated by the Beats 1 DJ Zane Lowe, “808” offers a wide-roving see back at a drum machine’s origins and how it is shaped modern musical tastes. Interviews include the Afrika Bambaataa, Pharrell Williams, Rick Rubin, Beastie Boys, Phil Collins, Questlove, Lil’ Jon, Diplo, Goldie, David Guetta, Richie Hawtin, Felix Da Housecat and much more.
The documentary originally premiered at 2015 SXSW Film Festival, but if you did not catch it then and you do not want to subscribe to the Apple Music just to watch it, you will have to wait until December 19 to rent or download a film from iTunes. While not announced, “808” is predictable to go up for the sale through iTunes when it hits Apple Music next month.