Somers Point unveils new branding initiative -

Somers Point unveils new branding initiative

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The city of Somers Point unveiled its new slogan Wednesday evening.

The bayside town officially rebranded itself with the message: "The shore starts here."

The slogan also comes with a new logo.

City officials say they chose to give Somers Point a brand and logo so that businesses, residents and visitors can more easily identify with the town.

The logo and slogan were presented to the public at Greate Bay Country Club.

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