Its the dog days of summer.
"The hotter it is outside, the more customers come into the store," says sales associate of The Spot Thalia Hinton.
This week has certainly been a hot one, with sweltering weather blasting our backs across the state. But with this heat wave still in effect, and experts advising all to stay indoors, small businesses here at the Jersey Shore are keeping their doors wide open.
"It was pretty busy, we were running around the store, getting everything set up," sales Hinton.
After a relatively mild start to this Summer, temperatures this week have not gone under 90 degrees. But, small business owners like Jean Riviello of the Bag Boutique in Ocean City, say the hotter temps did not bother business at all.
"Up until today, I mean business has been really good. The heat didn't seem like it really bothered anybody," says Riviello.
For some stores, business this week has been really great, with dozens of customers coming in to get out of the heat, and for others business, during the hottest hours of the day has been somewhat stagnate, but picks up once the weather cools down.
"I think it's because of the extreme heat, it is a little bit slower than normal, the night's are good, we're just starting later," says the manager of the Shirt Shack in Ocean City Debbi Landi.
With a weekend of cooler temperatures and a chance of rain in the forecast, business owners in Ocean City are salivating at the chance of more revenue once the heat wave breaks.