After a year that saw struggles and a declaration of bankruptcy, Revel's new CEO says the resort is revamping its approach in its second year of operation.
"Over the last year it's been tough for us and we're really going to try and get the traditional Atlantic City customer," said Revel CEO Jeff Hartmann
"Whether its local customers or customers from Cherry Hill, Philadelphia, New York here on a more frequent basis."
Hartmann took over as revel CEO on March 22nd and says people will start to notice the new marketing campaign in early June.
While the struggles may come as a surprise to some visitors from out of town. . .
" I had no idea it was struggling. Like I said it's a very nice place," said visitor Marilyn Burns.
Changes like the new Pearl Lounge, pet friendly rooms and an evaluation of the current smoking ban, Hartmann hopes to establish a more personal relationship with visitors.
"We're going to talk to our casino customers in a little better fashion than we have. More personalized communication to let them know that Revel is a special place and that they should play here and that there are many reasons why," said Hartmann.
And the announcement of the new marketing campaign was welcomed by guests we spoke to Thursday.
"Anything you can do to make the casino, the hotel more people friendly, pet friendly etc. I think you're opening more opportunity for more people to come in," said visitor Jeremy Duncan.
With additions like an outdoor day club, twenty-four hour restaurant and more entertainment, Revel officials are looking forward to a strong summer.
"We hope to win back many customers that were here one time and for various reasons they never came back," said Hartmann.
"We hope that you will give us a second chance starting Memorial Day and throughout the summer so looking forward to having a great summer."