Recipients of portions of the $530,000 in cooperative marketing grants awarded by Lieutenant Governor Kim Guadagno experienced a wide range of emotions Thursday afternoon.
The 7 Mile Business Community Association of Avalon received $17,750 in grant money which officials plan on using to market the area post- Hurricane Sandy.
"This money allows us to market outside of our region to let people know we are open for business and we have a lot to offer," said President of the 7 Mile Business Community Association Jacquie Ewing.
Lt. Governor Guadagno said in a statement:
"Tourism is an important economic engine for New Jersey, particularly along our shore. Its an industry that contributes significantly to the health of our communities by creating jobs and bringing revenue into our municipalities."
An idea Ewing supports.
"It really means a lot because without the money from the state, we really can't do what we need to do to market the area," said Ewing.
Marketing is the focus of Stone Harbor, who plans on using over $4,000 in grant money to establish a tourism website, begin mobile marketing in the area and promoting the shopping district, while Atlantic City Trolley Tours is looking to appeal to out of state and out of country tourists.
"We've already started to use it to get everyone down here to let them know that we're going to be here so when they start making their plans now to come down in the spring and summer, we want to make sure we're a part of their agenda while on vacation," said Director of Marketing and Sales for Atlantic City Trolley Tours Stephanie Adelizzi.
Vacations the region hopes to see return in the first tourism season since Hurricane Sandy.
"We certainly took a hit there's no doubt," said Ewing.
"But we basically have rebuilt, we've had to, and we're ready, we're open for business and we're raring to go."