Miss America returning to Atlantic City - NBC40.net

Miss America returning to Atlantic City

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It came as a shock Wednesday night when the news broke that Miss America might come back to Atlantic City, well Thursday morning that news became official.

It was an Atlantic City staple for decades and then Miss America left the resort for Vegas in 2006, but now it's coming back.

"When we found out yesterday it was coming back we were all excited," resident Stephanie Band said.

Excitement really is filling the air after Lt. Governor Kim Guadagno's announcement of a deal that came together in just six weeks.

The contract in Vegas was ending soon, and after offering financial incentives that won't cost tax payers a dime, it was decided the pageant would come home in time for a undetermined date in September.

"As Lt. Governor and post Sandy I don't think you can send a better message that the Jersey Shore and New Jersey is back."

Of course one of the biggest parts of the event is the parade that will return right here to the boardwalk once again and show the nation the famous boardwalk is as good as ever.

"The upside is the amount of exposure Atlantic City is going to get. This is a national and international audience. So this is something money can't buy this is priceless," County Executive Dennis Levinson said.

Officials say 20 days of events will precede the main pageant. The thousands of extra tourists expected to fill Atlantic City in the shoulder season will hopefully be the shot in the arm the struggling resort needs.

"After Hurricane Sandy we lost a lot of regular customers that come to the shore so this hopefully will bring a lot of people to the shore," Band said.

"We expect to have a multimillion dollar impact," Executive Director of the CRDA John Palmieri said.

The pageant is expected to return to Atlantic City for at least the next three years.

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