"New Years" celebration expected to bring in big business - NBC40.net

"New Years" celebration expected to bring in big business

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After being hit hard by two storms in just a few months, many Atlantic City business owners say 2012 will not be remembered as a good financial year, but as the city gets ready to ring in a new year, they hope better times are ahead.

Since Friday the economic climate has already started to heat up as tourists made their way into the city.

Just ask Rotasha Jackson, the General Manager of "It's Sugar". She says the rush of customers visiting the city for concerts and hip nights clubs is already boosting her business.

"We are gearing up for all the customers that are coming down to welcome the New Year in Atlantic City, and down on the boardwalk," said Jackson.

And if you are worried about being lost amid the sea of people flocking to the casinos, "Denim Habit" has an idea for many of its customers coming in for the big day.

"Our store carries a lot of on going trends, we have a lot of wax coated pants, and a lot of awesome dresses," said "Denim Habit" store manager, Kate Facenda.

Almost all of which are expected to fly off the shelves just hours before the clock strikes twelve.

And perhaps the sweetest part of all is the unwavering support in the aftermath of Hurricane Sandy.

"I think it's just so necessary that everyone is just literally pulling together and you know what we were hit with a major disaster like Sandy. But we all came together and put it behind us," said Jackson.

Who hopes the recovery from Sandy continues not just for her store but all of Atlantic City in what she expects to be a year to remember.

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