In the summer months, the city of Wildwood is alive with the hustle and bustle of out of town visitors. The winter, however, can be a different story.
"It's very quiet here usually for the months of November and December," says Helen Horner, assistant manager of the Days Inn & Suites hotel.
One annual event has been helping local businesses through their yearly winter slump.
The Boardwalk Basketball Classic brings in high school teams from all across the region and brings in much needed business to local vendors.
"It's been a great shot in the arm for this time of year," says James Cammarano, an employee at the Dog Tooth Bar & Grill. "They do a great job up there."
Tournament organizers have made an effort to bring in big name teams to this year's event in hopes to increase attendance. Officials seem optimistic about this year's turnout, but haven't lost sight of their role in the local economy.
"It brings revenues that otherwise would not even be here," says Wildwood mayor and tournament director Ernie Troiano. "Between Christmas time and new years is a dead time of year so it's a plus plus and a plus for all of us."
Employees in Wildwood say they've seen business improve every year come tournament time. It's something they say helps them get through each winter a little easier.
"The past three years I've been here there's been a steady growth for the amount of rooms that we get," says Horner.
"It gets people out and about and it's good for all the local businesses," adds Cammarano.
With the tournament's continued success it's easy to see why it's such a hit each year.
Mayor Troiano credits local sponsorship for the event's yearly economic boost.
"We're happy their open and they're happy we're here," he says. "And it's a win-win for all those involved in this tournament."