A push for new businesses in Vineland has shops opening their doors for the first time, and just in time for the holiday season.
It was a day of celebration for Enid Bocachica as her beauty salon was officially welcomed as the newest Vineland downtown business.
"They can not get any better than 24 years of experience of hair dressing. That's what I can offer them, and I'm just anxious to give them the best of me," said Enid Bocachica.
Bocachica has been looking for a prime location where she could meet the needs of her target customer.
Surrounding her are many Hispanic based stores, and those organizing the new business build up say that the traffic flow will boost not only her salon but all of downtown.
"Anytime you can bring more business that generally creates more foot traffic. And more foot traffic, the safer people will feel. And the safer people feel the more people want to come up here," said Executive Director of Main Street Vineland, Todd Noon.
The push for new business is part of a "Downtown Vineland Revitalization Project".
In just a few short weeks 3 different shops have made East Landis Avenue their new home. One being Hernando's hometown pharmacy, and they say they couldn't have picked a better location.
The pharmacy is located down the street from the "Landis Marketplace", which was the first of many new shops developed in hopes of bringing tourists to the heart of Vineland.
And city officials say that if everyone keeps pushing to clean up the city it won't be long before every downtown storefront is open for business.