People all over South Jersey are getting ready to celebrate what is considered the biggest drinking night of the year.
"It's so important that you arrive alive, and arrive home alive."
Gregory Gregory is doing everything thing he can to make sure his customers get home safely after kicking off the holiday season.
"We want to welcome everyone here on Thanksgiving, and we just hope they do the right thing when they come in," said Gregory Gregory, owner of Gregory's Bar.
And to many in the community, the right thing is to stay safe, and of course to not drink and drive.
"You don't want to take that chance. It's too big of a risk. You can have a good time and still be safe. You are not invincible. A car can be a lethal weapon if someone gets behind the wheel and has had too much to drink.
For Bill Elliot the risk hits close to home, after losing his son in a drunk driving accident.
He now spear heads the "Hero Campaign" urging everyone to use a designated driver.
"We pledged that we would do everything we could to make sure no one else suffered that tragedy. Unfortunately more than 10,000 people a year do. We ask everyone to be a hero and be a designated driver," said Bill Elliot, organizer of the "Hero Campaign."
But for those who want everyone in their group to enjoy a drink it's best to use public transportation like the "Atlantic City Jitney" who specializes in making sure everyone has a good time but gets home safely.
"Our drivers work under the premises that you drink, and we drive," said President of the "Atlantic City Jitney", Tom Woodruff.
And the hope is that with the right guidance no one else will be lost this holiday season.
"We are running some roving patrols for DWI enforcement. We will be doing that throughout the weekend, we also have a DWI checkpoint on Friday night on the Black Horse Pike to stop drinking and driving out there," said Lt. Robert Gray, of the Egg Harbor Township Police Department.