Savor Borgata event uses star power to raise relief money - NBC40.net

Savor Borgata event uses star power to raise relief money

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ATLANTIC CITY -

A few celebrity chefs are showing the country Atlantic City is once again open for business in the aftermath of Hurricane Sandy.

Big names in the culinary world and food lovers from around the area gathered at the fifth annual Savor Borgata event held Saturday night as a showcase of the resort's cuisine.

Celebrity chefs like Bobby Flay and Wolfgang Puck were on hand to sign books, give cooking demonstrations and meet with guests.

This years event has taken on increased meaning with Red Cross donation booths set up and all proceeds from Wolfgang Puck's book signing going to aid Sandy victims.

"He heard about Hurricane Sandy.  He called us and asked what can I do? So we came up with Wolf, why don't you do a book signing? He sat outside his restaurant and signed over 200 books with all proceeds going to help those who lost things in Hurricane Sandy," said Borgata president and COO Tom Ballance.

Donations collected at the event and 30 dollars per person for the purchase of the "Wolfgang Makes it Easy" cookbook raised at Puck's book signing will go to benefit the American Red Cross Southern Shore Chapter.

Cooking demonstrations with Flay and Puck as well as wine tasting with film director Francis Ford Coppola were just a few of the 11 total sold out events for Savor Borgata.

Borgata officials noted the importance of this event in bringing Atlantic City back to normalcy in the aftermath of Sandy.

"Having savor now is more important that it ever could have been. After Hurricane Sandy, its time for all of us to get back on our feet and Savor Borgata is just great to do that," said Ballance.

Red Cross booths stationed at the main event of Savor Borgata gave guests the chance to donate to the relief effort.

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